West Virginia Secretary of State and U.S. Senate nominee Natalie Tennant recently launched a bold TV ad portraying her as an independent leader who will buck her party and “stand up to President Obama” to fight for West Virginia coal jobs. Making energy the centerpiece of her campaign, Tennant states “You and I know it’s our hard-working West Virginia coal miners that power America.” As Tennant makes makes clear in the spot, coal is not just a significant energy source, but a “way of life”: a culture and identity that opposing political leaders threaten to destroy. Over shots of power lines leading back to a coal-fired power plant in West Virginia, Tennant asks “Where do they think their electricity comes from?” In the ad’s final moments, Tennant is shown shutting off a switch in a West Virginia coal plant which apparently leads directly to the nation’s capital. Just before the White House is seen going dark, Tennant says “I’ll make sure President Obama gets the message.”
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This blog chronicles the project from the perspective of the curators. Be sure to follow the individual studio blogs for studio-specific updates, and the student blogs to follow individual's work.
Independent curator and partner in the firm Therrien Barley.
Troy Conrad Therrien
Partner in the firm Therrien Barley, and Chief Architect, Cloud Communication Software at Columbia GSAPP.